Publicity stunt

A Publicity stunt is an action that a Scratcher does to gain publicity. It usually backfires, and the publicity becomes bad publicity.

Example of a typical publicity stunt
1) User is frustrated, usually because he/she isn't noticed for his/her work or because some users are annoying/flaming him/her.

2) User uploads a project annoucing that he/she quits Scratch.

3) Mixed opinions are given, usually in the comments section of the quitting annoucement. Some people are annoyed by the project and say it's a publicity stunt right away. But the user's friends and those who appreciated his/her work encourage him/her to stay, sometimes making remix chains to do so.

4) If the user is a famous member, the annoucement might get to the front page, attracting even more people to encourage or flame the user.

5) The User comes back, his/her friends and fans are happy but those who thought it was a stunt get even more angry. The User usually annouces this comeback in another annoucement project which might get to the front page as well.